Mission

To improve the life of the people of Kazakhstan by creating new standards of living in our country.
To create a modern business at the same level as in the most developed countries in the world.
To provide goods and services at the highest international level and introduce new public and cultural spaces to our country.

Vision

We are building a successful Kazakhstani company, which will become an example of professionalism, integrity, and reliability.

We continue to improve our business; in our pursuit to become the best company in the market, we are changing ourselves in accordance with the latest business practices.

Our main competitive advantage is our ability to learn and adapt faster than our competitors.

It will allow us to be leaders in our field. We have many businesses, and each of them has its own market. Our leadership in these markets depends only on us: how successfully we will be able to use our competitive advantages. Our advantages are as follows:


We are using the latest technology as the main method of increasing productivity and developing the company.

Up-to-date technology plays an important role in our business, as it is the most efficient way of boosting our productivity.

We attract and cherish talented people.

We strive to provide our employees and partners with growth opportunities, allowing them to reveal their talents and create the best products. We are sure that our employees, whatever responsibilities they take, should be talented and creative. By hiring such people, we open new facets of their talents that are useful for our company and for society as a whole.

We take our values beyond our corporate world.

We do not set global tasks for changing the world, but we are sure that if each of us takes our corporate values into society, the world will become a better place. It is a courageous goal, but it is quite achievable and it is worthy of our company.

The values we embody:

  • Integrity
  • Openness
  • Responsibility
  • Ambitiousness
  • Respect
  • Trust
  • A customer-focused approach